A marketing view of the customer value: Customer lifetime value and customer equity
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: South African Journal of Business Management
سال: 2013
ISSN: 2078-5976,2078-5585
DOI: 10.4102/sajbm.v44i4.168